Africa is on the rise
Global interest in Africa and its potential has been through a number of phases. The first one, that I remember, was the “well Africa may have some potential… but it’s too unstable. And Asia has a lot more potential” phase. A couple of years ago, we had the ‘Africa is on the rise’ phase. That was my favourite. Though shortlived, the ‘Africa Rising’ rhetoric was in full stride and with it came a barrage of press releases and think pieces identifying the continent as the next big thing.
Then it stopped. Abruptly.
Nigeria, Africa’s powerhouse, had slipped into a recession in 2016 and that signalled the beginning of the “perhaps Africa isn’t really rising” phase.
But was that premature?
The Africa Rising narrative may have dimmed, but interest in the continent is at an all-time high. From music, fashion, film, business – Africa is trendy and with that comes opportunity. Especially for the diaspora.